E-Commerce - Use Case

Enterprises are identified as e-commerce companies when they sell one or more goods online. Goods can be products such as apparel, cosmetics, food, electronics, books, fashion accessories to name a few. E-Commerce companies can either be a business-to-business seller (B2B) or business-to-customer seller (B2C) or both. They may or may not have physical stores.

Top Challenges

Challenges that most ecommerce companies face:

  • Increase top-line growth from new customers
  • Enable customer engagement to benefit from repeat buyers
  • Ensure high customer satisfaction to build brand loyalty

Metrics that track visitors to your site and their origin are key to overcoming these challenges. Similarly it is also important to track the conversion & bounce rate of any and all visitors. All of these factors contribute to the overall measure of brand loyalty & success of your site.

Today, for most companies, these metrics are strewn in multiple data sources, dashboards and reports making it next to impossible to get a clear picture of what is going on. It’s important to understand that insights like these can make or break any e-commerce company.
In some cases, analysts & data teams have to weave these metrics into an integrated view.
Our technology is designed to cater to these pain points, pre-define your metrics & align with your goals in order to make better business decisions.

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Nlightn, an Analytical Intelligence platform is a cloud based service offering. The nlightn platform can be configured to discover your company metrics from the data you capture in your operational systems. Once metrics are defined, the platform enables you to track your organization’s performance, efficiency and customer satisfaction. Metrics are defined based upon the industry your business operates in. Metrics also vary from at the corporate level to the various functions and roles in your enterprise. To read more about metrics and how they are defined


E-commerce entities sell one or more goods online such as apparel, cosmetics, food, electronics, books among others.

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Internet companies provide hardware, software or bundled solutions and/or service offerings predominantly online.

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Enterprises are large companies that both sell goods and provide services both offline and online.

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